Building software
businesses.
From the ground up.
I'm Arpit Chugh — I build and run a couple of software products of my own, and I spend just as much time jumping into other people's problems, technical or operational. If you're stuck on something, I'm easy to reach.
I build and run software businesses — currently modernising a legacy GST billing platform while shipping new SaaS products under Ravix Studio.
My background spans Fintech, Real Estate, and E-commerce. I write clean TypeScript, obsess over user flows, and care just as much about the system behind the screen as the pixels on it — Open to conversations.
@Innoventry Software
Where I've
worked
- Leading a stealth-stage product org — open-source-driven, pragmatic engineering for real problems before public launch.
- Building in public with a 1100+ member community on Discord.
- Company direction, hiring, development and execution across product and GTM as CEO.
↓
Present
- Family-run GST billing, inventory & CRM for Indian SMBs — Windows, web, and mobile.
- No formal employee title; working share with upside as the business scales.
- Hands-on across marketing, operations, and development— shipping campaigns, process, and product work end-to-end.
↓
Present
- Led frontend re-architecture from legacy code into modular ES6, improving maintainability and enabling faster releases across Invoice Discounting and Bonds.
- Unified web + Android codebase with Capacitor JS — cutting development effort by 30%.
- Redesigned the payment checkout flow in React.js, increasing successful transactions by 35% and reducing drop-offs by 20%.
- Implemented strict TypeScript practices, reducing runtime errors by 40% in critical payment flows.
- Built the Partner-App layer — enabling partners to invest on behalf of clients, opening a new transaction channel on the platform.
↓
Dec 2025
- Spearheaded frontend for a banking platform on React, Redux, Ant Design, Tailwind — scalable flows for complex financial operations.
- Bridged design and backend, shipping integrated features and clearer UX across squads.
- Ran onboarding and training for new engineers on modern frontend practices, speeding ramp-up.
- Led performance work that cut load times by ~40% ahead of expected user growth.
- Contributed to milestones and delivery — predictable releases, strong alignment with product goals.
↓
Aug 2022
Ticket
End-to-end ticketing platform with a partner portal. Full-stack role frontend, backend, and mobile app. Handles real-world ticket sales and vendor inventory management.
Online
B2B flight booking platform for travel agents (35+). Replaced manual spreadsheet operations with a fast, reliable web platform — built for high-volume, non-tech users.
AWS multi-region disaster recovery case study: ECS Fargate, Aurora Global Database, Terraform, CloudFront, Global Accelerator, and Step Functions automated regional failover.
0 views
A practical AWS disaster recovery design guide: RTO/RPO requirements, pilot light vs warm standby tradeoffs, cost ranges, and cheaper alternatives before building multi-region infrastructure.
0 views
A decision framework for appchains versus shared L1s and rollups — when dedicated chain infrastructure pays off, when it does not, and what teams underestimate before they commit.
0 views
Exploring the role of software engineering in promoting environmental, social, and economic sustainability.
0 views
DevOps for a small engineering team: CI/CD, Terraform, and observability practices that matter when modernizing a 15-year-old software company.
1 view
A guide to setting up your Next.js project efficiently.
0 views
Writing about building software businesses — the decisions, the failures, and what actually moves the needle.
Read on Substack →